# Nature Perspectives Platform

> Nature Perspectives turns animals, plants, specimens, exhibits, places and ecosystems into conversational AI "perspectives" that visitors can talk with by text or voice. The platform at platform.natureperspectives.earth is where museums, zoos, botanic gardens, parks and nature organisations create, publish and manage their own perspectives.

Nature Perspectives is an AI-for-nature company. Its mission is to foster deeper connections with the natural world, promote nature's agency in society and spark new scientific work. The company website is https://www.natureperspectives.earth/.

## What the platform does

- Create a perspective: describe an animal, specimen, plant, place or natural phenomenon, or drop in photos, documents, articles or links. Nature Perspectives researches it and creates a scientifically grounded perspective you can talk with in a preview of your own branded visitor app, in about five minutes.
- Meet a perspective: talk with real perspectives created with partner institutions, exactly as their visitors meet them.
- Publish to visitors through QR codes and links at exhibits, in the institution's own colours, with optional voice conversations and 3D/AR models.
- See what visitors ask and how they engage through conversation insights, and run experiments on the visitor experience.

## Who it is for

Museums, zoos and aquariums, botanic gardens, national parks, visitor centres, conservation charities and educators.

## Partners

Perspectives have been created with organisations including the University of Cambridge, the Museum of Zoology and the Botanic Garden at the University of Cambridge, the California Academy of Sciences, New Forest National Park, EcoPeace Middle East, the BBC and the Solaris Visitors Center.

## Key pages

- [Platform home](https://platform.natureperspectives.earth/): choose to create your own perspective or meet an existing one.
- [Meet a perspective](https://platform.natureperspectives.earth/meet): try real perspectives made with partner institutions.
- [Create your own perspective](https://platform.natureperspectives.earth/create): bring a specimen, exhibit or place to life.
- [Nature Perspectives website](https://www.natureperspectives.earth/): company, mission, projects and contact.
- [LinkedIn](https://www.linkedin.com/company/nature-perspectives)